About Us2018-12-05T20:27:17+00:00

“I started BluRoot many years ago in a friend’s basement during my university years. Since then, I’ve worked to implement CRM solutions for leaders in the mortgage, insurance, and retail industries and I am one of only two Advanced Zoho Partners in Canada. I look forward to working with your business and finding a solution to your unique problems.”

-Massimo Ianniruberto, President of BluRoot

At BluRoot, we are…

Transforming your business into the digital age

In this age of growing technology, businesses are experiencing constant change from the way basic business practices are done, to new types of competition. At BluRoot, we understand these changes and are passionate about giving businesses the tools to not only survive, but to thrive in this new environment.

At the forefront of innovation

At BluRoot, we believe that continual growth is a pillar to any successful business. To this end, BluRoot is constantly working both internally and with our clients to create new, innovative ways to drive value through our products

Investing in our people

At BluRoot, we believe that in order for BluRoot to be successful, our employees must be successful. To achieve this, we foster a culture that challenges our team to grow, but also encourages collaboration and mentorship

Uniquely specialized in our industries

At BluRoot, we know that each industry is different with it’s own set of practices, pain points and challenges. Through our years of experience, BluRoot intimately knows each industry in which it practices and has custom designed their products to meet each industry’s specific needs

Meet The Team

Massimo
PRESIDENT

Massimo is the president and founder of BluRoot. During his time in this role, he has worked with industry leaders in insurance, mortgage and real estate. In his free time, he enjoys watching basketball and playing fantasy football

Andy
SENIOR DEVELOPER

Andy is the head developer at BluRoot. During his time he has written 100’s of applications for a multitude of industries. In his free time you can find Andy on the Volleyball court playing pickup with his friends.

Tom
PRODUCT MANAGER

Tom is the head of our vertical team. Tom manages all of our industry specific products making sure that our products are cutting edge. In his free time, you can find Tom playing chess and watching football.

Joseph
DEVELOPER

Massimo is the president and founder of BluRoot. During his time in this role, he has worked with industry leaders in insurance, mortgage and real estate. In his free time, he enjoys watching basketball and playing fantasy football

Qifan
DEVELOPER

Qifan is a developer with BluRoot. Qifan is typically in charge of our internal Zoho coding, everything from writing, testing and implementing BluRoot’s work. In his free time, Qifan enjoys sampling food around Toronto.

Christian
DEVELOPER

Massimo is the president and founder of BluRoot. During his time in this role, he has worked with industry leaders in insurance, mortgage and real estate. In his free time, he enjoys watching basketball and playing fantasy football

Melody
DEVELOPER

Massimo is the president and founder of BluRoot. During his time in this role, he has worked with industry leaders in insurance, mortgage and real estate. In his free time, he enjoys watching basketball and playing fantasy football

Marie
PROJECT CO-ORDINATOR

Massimo is the president and founder of BluRoot. During his time in this role, he has worked with industry leaders in insurance, mortgage and real estate. In his free time, he enjoys watching basketball and playing fantasy football