One of the prime benefits to implementing a robust CRM system like Zoho is the ability to add gamification to the many processes needed to run your business. Dozens of our customers have experienced extreme benefits to their businesses by implementing gamification within the Zoho system. But, what is gamification? Formally defined, gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ self contributions. More simply put, gamification builds on the idea that users are playing games to stimulate the pleasure centers in their brain, not because there is anything about the games themselves that is intrinsically valuable or rewarding. Imagine turning the whole working day into a game, blurring the line between work and play.
John Kotter found that over 70% of American workers are not engaged or actively disengaged from work. Gamification is tapping into to your team’s innate desire to win and receive rewards in order to better influence their behaviour and to combat this disengagement. Instead of just letting your team know the large goals that your business has, you incentivize all of the little intermediate steps required to carry out that end goal. Gamification techniques encourage and reward people for doing their jobs well and to the best of their abilities, allowing you to get more out of your people. To game-ify something, things like points are used to encourage accomplishments, which have to be set up in a way that is not too hard and not too easy, and tie into short and long-term goals.
The goal of gamification is to turn boring and repetitive tasks like data entry or updating a database into something more akin to Candy Crush or Angry Birds, turning the work into a game. Games reward incremental accomplishments, which gets people invested in continuing or completing them, and allows us to give accolades to ourselves and to show others our accomplishments. Games and work can be made similar. If we add small tasks, goals and attainable progression to work, our people will work harder and do better quality work.