How Cloud is Utilized by Businesses

In today’s tech world, ‘the cloud’ or ‘cloud computing’ is an important concept which has become a necessity for businesses looking to stay competitive and propel growth. To help your business prosper, let’s take a deep dive into cloud computing, and learn about how to leverage it for your organization.

Welcome to the fourth article of our 5-part series about the cloud and how it impacts your business

  1. What is the Cloud pt. I

  2. What is the Cloud pt. II

  3. Why should your business use the cloud 

  4. How Cloud is Utilized by Businesses

  5. Cloud pros and cons (June 20)

How is Cloud Used by Businesses?

Cloud computing is a rapidly expanding market. With businesses rapidly transitioning to cheaper, more scalable options, cloud solutions and services are becoming commonly used in business and personal life. From our daily emails to phone storage, everything is stored and managed by the cloud. These scalable solutions have become the desired medium for development, testing, and deployment of software as well.

There are many adaptations and uses of the cloud, but here are 5 ways cloud is used by businesses

Sales and Marketing: solutions in the cloud

It makes sense to use the cloud given that:

  • the amount of retail sales influenced by the internet is about $3.45 trillion.
  • roughly 2 billion people buy online annually.
  • there are more than 5 billion Google searches daily.
  • of U.S. internet users, 80 percent purchase online.

CRM software addresses this need. As an article in PC Magazine puts it, CRM is:

what you’d expect if your contact list decided to evolve a brain and take part in your sales conversations. It records your customers’ contact information and remembers the details of your relationship and every interaction—whether by phone or email and nowadays across other channels such as social media or even your customer helpdesk”.

There are a number of reliable, CRM suites out there, and more are on their way. All are competing for a share of the CRM revenue market which currently stands at $120B CRM. One such suite of CRM applications is Zoho.

On the market since 1996, 45 million users work with Zoho to power their sales, HR, project management, and productivity. Zoho stacks up well to the competition…especially the current market leader, which is why more and more enterprises are choosing Zoho over others.

Big Data Analytics: lives in the cloud

Big Data Cloud Big Data

The term ‘Big Data’ is used to describe extremely large data sets which are analyzed to show current and predict future human behavior trends, associations, and patterns. Where is all this data stored?

Data silos store it; which can lead to inefficiencies when transferring information throughout departments. Cloud computing helps to solve these impediments by moving siloed data to a cloud data warehouse. Handling data from different silos requires specific expertise that is handled by the service provider. The data must be integrated, cleaned, and labeled for effective organization. Cloud computing enables the analyzing of organizational data and allows for identifying patterns and insights. Sharing Big Data in the cloud makes it simple for teams to coordinate remotely to share data, ideas, and information.

Managing the Big Data of global sales is the function of CRM software.

Many businesses choose robust CRM suites such as Zoho to analyze their Big Data. Top CRM providers offer key, business metrics reports on demand. You can also see your KPIs with a dashboard tool. These dashboards can then be shared with colleagues for further analysis and collaboration.

Backup and Recovery

Image result for backup and recovery cloud

Previously, all information was stored on-site such as on an internal system at corporate HQ. Nowadays, most companies have switched from managing physical storage systems to remote cloud storage managed by providers. These service providers are professionals in their field responsible for meeting legal and compliance requirements. This allows your IT staff to focus on internal issues keeping the team flexible and lean while saving from the capital outlay of building infrastructure and maintenance.

Cloud storage works by storing the data on a network of physical servers in different locations allowing for multiple backup files. This minimizes the risk of information loss as data transfers over the internet prevents the dependence on one on-site data center. The downside of an on-site data center is that backing up data is a time-consuming operation prone to human errors, and cloud allows to automatically dispatch data to any location. The cloud also prevents disaster recovery, in the instance that the physical server is damaged and data is unrecoverable.

An added bonus is that since storage costs are variable depending on how much space is needed, cloud storage helps save money while keeping data safe and easily accessible.

IoT: Internet of Things

The Internet of Things, or IoT, embeds objects with connectivity capabilities that link devices together via cloud-based software. An example is within your car. When tire pressure becomes under-inflated because of wear and tear, sensors within the wheel transmits a notification to your dashboard or even your phone. This alert informs you to replace your tire before becoming a safety hazard when driving. The cloud helps to enable IoT connectivity as the cloud transfers, aggregates and draws insights from data.

Utilizing the cloud allows for high scalability. Considering the hundreds, thousands, or millions of sensors in everyday devices like activity trackers, health monitors, or smartphones, using the cloud enables its computational power rather than storing tons of data onto each individual sensor. Sensors and devices may collect data and perform actions, but the processing, commanding, analytics (aka the “smart” stuff), typically happens in the cloud.

Cisco predicts there will be 3.5 IoT connected devices per person by 2021. Today in 2019. there already exists 26.66 billion IoT devices as per statista. Eventually, it is predicted that IoT will be commonplace and one of the areas which your CRM will handle. Forward-thinking CRM providers, such as Zoho, are already onboard with IoT technology.

Sales Automation

Image result for sales automation

In the current business environment, waiting is not an option. Companies can’t afford information delays, the slow gathering of insights, and making customers wait. Sales automation via a comprehensive CRM suite like Zoho One provides the computing capabilities to speed up processes. Whether you are offering insurance, shoes, mortgages, luxury foods or children’s toys, your CRM provider gets your leads where they need to go, sends ‘welcome’ emails to first-time prospects, enables you to create sales and marketing campaigns, and offers a variety of web forms to capture lead contact information online…just to mention a few. The cloud helps to enable sales automation by providing fast, easy access to tools and services needed to build stronger relationships with customers – without the risk and expense of traditional software.

Final Reflection

Although it may not seem like cloud is very prevalent in our lives, in reality, it surrounds us. Cloud computing helps do more with less and is used in many different settings. Cloud enables the connectivity of devices, the virtual storage of information, and the ability to access data from anywhere, at any time, and from any device. Businesses have adapted to the cloud because of the many benefits that can be found here

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