Find out how BluRoot grew to become the international software company that it is today!
This was the year it all started. The SMB market was suffering. They had limited access to resources to customize their ever growing tech stack. This problem is exactly what BluRoot set out to fix.
Our leaders set out to build scalable, well thought out, and affordable solutions for businesses of all shapes and sizes. And WOW were we onto something!
This is where everything got very complicated. As BluRoot expanded into the Zoho ecosystem it became clear that the problem of an over complicated tech stack was more prominent in certain industries than others. Hence, it was decided that the focus would be on a handful of industries.
These were also the years that BluRoot became official Zoho partners and became the youngest partner worldwide.
These were the years where BluRoot began to climb the partner ranking making it one of Canada’s largest partners! This was also the time where BluRoot began to have strategic conversations with industry leaders about building vertical products. Specifically Insurance, Accounts Receivable, and Mortgage related Zoho products.
At the end of this term BluRoot was poised to be not only a top Zoho Partner, but also a SAAS company with a robust software suite.
In April of 2019 BluRoot officially launched an industry verticalized solution letting insurance brokers have an out of box CRM that works perfectly for their needs. By the end of 2020 BluRoot is poised to have 4 total applications built on the Zoho suite.