Your Zoho Partner That Puts Relationships First.

We help companies work better through consulting services on the Zoho Suite of products. In more general terms companies often come to us with sales or operational problems, and we use Zoho products to design, build, train and support solution to solve these problems.

Massimo Ianniruberto

Co-CEO

Massimo is our president and founder of BluRoot. During his time in this role, he has worked with leaders in the insurance, mortgage and real estate industries. In his free time, he enjoys watching basketball and playing Gran Turismo.

Tom Hall

Co-CEO

Tom leads our CRM for mortgage brokers, BluMortgage. He also manages our Zoho products, BluText and WES, making sure they are cutting edge. In his free time, you can find Tom playing chess and watching football.

Trevor Hilton

Head Developer

Trevor is our Head Developer. He leads the development team in building features and integrations to ensure a great and fully integrated user experience for our clients. In his free time, Trevor likes to produce music.

Steph Brennan

Senior Consulting Associate

Steph is a Consulting Associate. In this role, she does a wide range of activities, such as implementing new CRM solutions and, training and supporting our clients. In her free time, you can find her making artwork.

Maryah Diulia

Marketing Manager

Maryah is our Marketing Manager. She creates and implements marketing strategies, campaigns and social media content. She loves space-related stuff, unicorns and soccer. When younger she used to sing on talent shows at her school and won 1st place in 2013!

Shaira Mayers

Senior Consulting Associate

Shaira is a Senior Consulting Associate working in our Customer Success department. She implements BluMortgage system projects, manages clients’ onboarding process and supports operations. She loves plants and knitting and she used to be a professional gymnast, ranking in the top 10 in a World Wide competition.

Tony Trieu

Consulting Associate

Tony is a Consulting Associate. He helps implement new CRM projects and helps with clients’ onboarding and training. In his free time, you can find him playing Ultimate Frisbee or crocheting.

Nadia Shiwdin

Customer Success Manager

Nadia is our Customer Success Manager. She helps with BluMortgage Implementation, client management and retention, and supports operations. When she’s not working, you can find her climbing rocks, biking around town, or playing with her dog.

Our Values

Team First

Not every task supports your numbers directly. Sometimes we have to support someone else. We are strongest when our work supports each other’s success.

Transparency

Be clear and open with your work both among our team and to our clients.

No Waste / Purpose-Driven

Begin with the end in mind. Take deliberate actions and be mindful of possible outcomes.

Whatever you do, be the best

In your area of expertise, strive for excellence. We aren’t perfect but we aim to be 1% better every day.

Thrive in Ambiguity / Be Curious

Be excited to learn new things. New challenges are chances to grow and expand our abilities.

Win or Learn

Failure is a part of life. We embrace failure as an opportunity to learn new things and get 1% better.

Where It All Began

This was the year it all started. The SMB market was suffering. They had limited access to resources to customize their ever growing tech stack. This problem is exactly what BluRoot set out to fix.

The Years of Learning

During these years, Bluroot had the opportunity to try many different tech stacks and many different service areas. Each of these ventures were in an attempt to find the best way to serve our customers. Coming out of this we realized that Zoho, by far, was the best fit for the way we do business and for our customers.

The Years of Growth

These were the years where BluRoot began to climb the partner ranking making it one of Canada’s largest partners! This was also the time where BluRoot began growing their team to include specialists in project management and technology to better serve our customers.

The Years of Maturity

As a top Zoho partner and with the tools and team members to effectively support our customers, we’ve been able to become masters of our craft. Each step of our process is finely tuned based on nearly a decade of experience to ensure our customers are continually satisfied throughout their time working with us.