What is Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) system allows businesses to monitor and their relationships with customers, suppliers, and employees. It aims to increase sales efficiency and profitability by improving and maintaining these business relationships.
By collecting existing and potential customer data, CRM tools can access customers’ interaction histories sales data. This enables CRM systems to identify the required services and products to improve sales processes. Overall, the software helps businesses understand their customers better. With a better understanding of customers, companies can better serve their needs.