Insurance marketing strategy for Google Ads, Facebook and LinkedIn

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Use online tools to create your organic content

Most modern brokers and agents know that they have to create content to help with their organic digital marketing, but it is often difficult to know how to start. Luckily there are ton of online tools that help with this. Here is a list of some of our favorites:

BuzzSumo: you provide a topic, and BuzzSumo returns the trending articles across 5-10 social platforms. Great to understand what is a popular topic

CoSchedule: CoSchedule is an title analyzer. By providing your proposed “title” of your organic content, CoSchedule will provide a score out of 100 as well as suggestions on how to improve your score

Canva: some stunning visuals can take an organic post to the next level. Canva provides a drag-and-drop editor to create visuals such as infographics and flow charts

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