Top 5 CRMs for Financial Advisors

As a financial advisor, managing client relationships is crucial to the success of your business. When it comes to managing those relationships, you need a reliable and efficient CRM system. There are many CRM tools available in the market, but not all of them cater specifically to the unique needs of financial advisors. In this blog, we will discuss the top 5 CRMs for financial advisors, and what makes each of them stand out.

#5 ACT!

ACT! is a generic CRM but is commonly customized to the needs of financial advisors. This CRM offers marketing automation including email templates and landing pages, as well as sales pipeline management. It also offers on-premise solutions for financial advisors who want more control over their data.

The primary drawback with ACT! is that most financial advisors find their interface a little out-dated:

ACT! is a good option for financial advisors who need contact management & marketing automation at an affordable price, starting at $30/month per user.

#4 Maximizer

Maximizer is a generic CRM but can be customized to the needs of financial advisors. It offers client profiles that include family members and heirs, as well as segmentation by age, wealth, and investing history.

Maximizer is based in Canada, but serves both the Canadian and the American market.

It’s a good option for financial advisors who are willing to put in the upfront work to customize the CRM, and value family member/heir relationships. Their pricing starts at $55/month per user.

#3 Equisoft

Equisoft‘s main competitive advantage is its integrations with Canadian insurance companies, which eliminates the need for “double entry” in your CRM.

Equisoft also integrates with O365 inbox and calendar, which is a great productivity boost. However it currently does not GSuite, so this may be limiting if you use Gmail or Google Calendar.

Based in Canada but serving both Canada and the US, their pricing starts at $95/month per user.

#2 Wealthbox

Wealthbox is an excellent CRM that offers many integrations for financial advisors. However, they are US-based so many of their integrations are only available to US-based financial advisors.

Wealthbox focuses on collaboration, so it’s a good option for financial advisors who work on a team and prioritize coordinated contact management.

Their pricing starts at $65/month per user.

#1 Cloven

Cloven is built specifically for Canadian financial advisors and has a strong track record of in this industry. It’s primary offering is the 360 client profiles that track communications, client notes, active policies and inter-client relationships.

It integrates with both O365 and GSuite for Inbox and Calendar, and it comes with 40+ business tools like Calendar Booking, E-Sign and Cloud Storage.

Pricing starts at $90 per user and one-month free trials are available.


In conclusion, choosing the right CRM is an important decision for financial advisors. Each of the CRMs on our list offers unique features and benefits that can help you manage client relationships more efficiently. It’s essential to evaluate your needs and choose a CRM that meets them while also fitting into your budget.

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